Paygilant Solution For Retail

Retailers are constantly adapting to customers’ demand for convenient online shopping services. The rapid increase in online and mobile transactions leads to high fraud losses, chargebacks and costly manual reviews. In addition, retailers need to provide a friction free user experience in order to avoid cart abandonment.

Paygilant enables retailers to be one-step ahead of fraudsters’ – stopping them in their tracks without interrupting the customers’ journey, assuring them a frictionless checkout experience.

Preventing Digital Retail Fraud Using Layered Security (Including Behavioral Biometrics)

Paygilant prevents fraud before it occurs. By utilizing a layered security methodology that includes device fingerprinting, behavioral biometrics and transaction analysis, Paygilant achieves superior accuracy which significantly reduces false positives and enhances the conversion rate.

Complies with PSD2 strong customer authentication (SCA)
Increase customer loyalty while decreasing fraud losses
Detect sophisticated fraud before the transaction occurs
Lower cart abandonment by removing the need for step-up authentication
Reduce the need for costly manual reviews with improved accuracy
Contend multiple uses cases with one solution
Easy integration using a light-weight SDK solution
Designed for retailers whose focus is mobile payments

Every step in the user’s journey is an opportunity for a fraudster to commit fraud. Often fraud occurs way before the user completes a transaction.

Paygilant protects the user at multiple checkpoints to determine if a criminal activity is occurring and stops fraud long before the actual transaction occurs.

App Launch – Stage 1

During the App Launch stage, two main intelligence sets are activated to to indicate that a new account fraud may be occurring .

Onboarding – Stage 2

During the onboarding stage, four intelligence sets are activated directly impacting new account fraud and account takeover fraud scenarios.

New Card Enrollment – Stage 3

During the new card enrollement stage five intelligence sets are activated directly impacting new account fraud and transaction fraud.

Checkout – Stage 4

During the checkout stage all six intelligence sets are activated directly impacting new account fraud, transaction fraud, and account takeover fraud.

Device Attributes

Various attributes observed on the device can contribute to the detection of fraudulent behavior and to the derivation of a device ID. Device model, screen, memory, UUID, OS, IP, geolocation, app permissions, and more are observed. Geolocation is probably the best example for a device attribute used for detecting fraud - if a transaction is attempted from Moscow a short while after the preceding transaction was carried out in New York, then that is a strong indicator of fraud. Restricted app permissions is another indicator that the user might be hiding something. Another example is app permissions that are restricted by the user – that, in combination with other things, night suggest that the user might be hiding something.

Transaction Data

Paygilant employs propriety transaction behavioral maps. The Behavioral Maps represent the purchasing patterns/behavior of a specific customer and her nearest neighbors and are created using Paygilant's proprietary machine learning algorithms. The behavioral maps typically comprise a large amount of information but must be compact 9 enough since they are securely transmitted to the mobile device. To achieve this Paygilant utilizes its depth of field (DOF) approach from digital photography to compress the information so that complex calculations that do not require work intensive CPU and memory. A Behavioral Map shows a clear, high resolution picture of the different risk zones and is a key factor in determining the risk of a specific transaction and has the following key characteristics: - User specific: each map is unique, calculated and maintained on a per user basis, therefore representing a transaction risk level for each customer’s transaction. - Lightweight: Resolution variations enable maintaining only the necessary data, reducing the map's weight to a bare minimum. - Dynamic: As the purchase behavior changes, the map will be modified.

Device DNA

Bio Markers

Paygilant observes bio markers to passively identify the user behind the transaction. Common bio markers Paygilant observes include touch time, time between touches, size of touch inputs, finger velocity, scrolling pace and drag length, typing biometrics, and more. Paygilant’s robust bio markers are just one of the several intelligence sets that make up the broader solution and is designed to augment the fraud/no-fraud decision that precedes any step-up authentication request.

App Interactions

Paygilant looks at how the user interacts with the mobile application to determine if the interactions are consistent with a legitimate user. For example, if a user navigates directly to a high-ticket item and immediately proceeds to check-out, then that suggests something fraudulent might be happening. If a user inputs his name and address on the payment form in a manner that is not consistent with how normal users would do it (i.e. slower than expected because typing-in unfamiliar strings), then that provides another clue that something fraudulent might be happening.

User Data

Intelligent, privacy preserving analysis of user data on the mobile device provides valuable insights into fraudulent activities. User data analysis is especially helpful in hard-to-analyze scenarios like new account origination, where there is no established history for the user/account. Some examples for how device data can be used include comparing user accounts on the device with the payment cardholder identity, or the identity disclosed on a new account registration form – a mismatch provides a strong indicator for fraud. No media on the device, empty contacts list, and sparse call logs are also examples of fraud indicators that can be collected from user data on the device.

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