Mobile Payments and The Cost of Cart Abandonment

Webinar

Did you know that over 60% of carts go abandoned?

Did you now that mobile payment transactions are more likely to be abandoned then online payments? The truth is that a retailers’ cart abandonment prevention policy can make or break a business.

There are two important forces acting throughout every mobile retail checkout process that directly impact transaction conversion rates. The first is Fraud prevention and the second is frictionless authentication. It is critical for online merchants to keep these two factors in mind when designing their payment platform.

In this on-demand webinar, Paygiant’s Asa Zaidman, VP Products will discuss how to best combine a seamless checkout experience with maximum fraud security.

The webinar will cover:

General overview of fraud risks in mobile transactions (key trends and developments)

Which retailers experience 3X more abandonment then others

How Paygilant can help you craft a frictionless checkout experience and help to prevent fraudulent transactions

Feb,12, 2020 at 10AM EST

Day(s)

Hour(s)

Minute(s)

Second(s)

Register

Presenter

Asa Zaidman, VP Products

Device Attributes

Various attributes observed on the device can contribute to the detection of fraudulent behavior and to the derivation of a device ID. Device model, screen, memory, UUID, OS, IP, geolocation, app permissions, and more are observed. Geolocation is probably the best example for a device attribute used for detecting fraud - if a transaction is attempted from Moscow a short while after the preceding transaction was carried out in New York, then that is a strong indicator of fraud. Restricted app permissions is another indicator that the user might be hiding something. Another example is app permissions that are restricted by the user – that, in combination with other things, night suggest that the user might be hiding something.

Transaction Data

Paygilant employs propriety transaction behavioral maps. The Behavioral Maps represent the purchasing patterns/behavior of a specific customer and her nearest neighbors and are created using Paygilant's proprietary machine learning algorithms. The behavioral maps typically comprise a large amount of information but must be compact 9 enough since they are securely transmitted to the mobile device. To achieve this Paygilant utilizes its depth of field (DOF) approach from digital photography to compress the information so that complex calculations that do not require work intensive CPU and memory. A Behavioral Map shows a clear, high resolution picture of the different risk zones and is a key factor in determining the risk of a specific transaction and has the following key characteristics: - User specific: each map is unique, calculated and maintained on a per user basis, therefore representing a transaction risk level for each customer’s transaction. - Lightweight: Resolution variations enable maintaining only the necessary data, reducing the map's weight to a bare minimum. - Dynamic: As the purchase behavior changes, the map will be modified.

Device DNA

Bio Markers

Paygilant observes bio markers to passively identify the user behind the transaction. Common bio markers Paygilant observes include touch time, time between touches, size of touch inputs, finger velocity, scrolling pace and drag length, typing biometrics, and more. Paygilant’s robust bio markers are just one of the several intelligence sets that make up the broader solution and is designed to augment the fraud/no-fraud decision that precedes any step-up authentication request.

App Interactions

Paygilant looks at how the user interacts with the mobile application to determine if the interactions are consistent with a legitimate user. For example, if a user navigates directly to a high-ticket item and immediately proceeds to check-out, then that suggests something fraudulent might be happening. If a user inputs his name and address on the payment form in a manner that is not consistent with how normal users would do it (i.e. slower than expected because typing-in unfamiliar strings), then that provides another clue that something fraudulent might be happening.

User Data

Intelligent, privacy preserving analysis of user data on the mobile device provides valuable insights into fraudulent activities. User data analysis is especially helpful in hard-to-analyze scenarios like new account origination, where there is no established history for the user/account. Some examples for how device data can be used include comparing user accounts on the device with the payment cardholder identity, or the identity disclosed on a new account registration form – a mismatch provides a strong indicator for fraud. No media on the device, empty contacts list, and sparse call logs are also examples of fraud indicators that can be collected from user data on the device.

[contact-form-7 id="1746" title="Contact+PDF_new"]

[contact-form-7 id="1390" title="Contact+PDF_copy"]

[contact-form-7 id="1397" title="Contact_copy"]