Asa Zaidman

VP Products

Product enthusiast and user experience architect in varied technological fields, with over a decade of experience in software product management.
Asa Zaidman provides Paygilant with essential knowledge from the worlds of payments, anti-fraud and cryptocurrency. Before Paygilant, Asa worked for Simplex as a senior product manager, dealing both with back-end and user-facing risk platforms.

Asa holds a B.Sc. in Industrial Engineering and Management from the Technion Israel Institute of Technology, and an M.A. in Law from Bar-Ilan University.

Ziv Cohen


Mr. Cohen has over 20 years of experience in the cyber security and fraud industry with more than a decade in driving sales strategy and execution, for innovative startups as well as established Fortune 500 companies.  Prior to founding Paygilant, Mr. Cohen managed Trusteer’s (acquired by IBM) financial fraud and advanced threats enterprise protection solutions, where he established and grew EMEA sales from zero to multi million revenue. In addition, Mr. Cohen managed RSA EMC FraudAction business operations where he was responsible for delivering Anti-Fraud services to hundreds of financial customers globally. Mr Cohen, led the voice recognition technology sales of PerSay which was acquired by Nuance.

Yossi Geller

VP Marketing

Yossi Geller bringings with him over 20-years of experience marketing software solutions in the areas of security, fraud prevention, authentication and other. Yossi was previously the VP Marketing at Cynet, a prominent cybersecurity company.

Prior to Cynet, Yossi was the Senior Marketing Director for Theta Ray, and Marketing Director, at Trusteer, a financial fraud and advanced malware protection company, acquired by IBM in 2013.