The ongoing debate relating to the differences between device recognition and behavioral biometrics, and which methodology provides the strongest authentication methodology is over. Paygilant’s CMA approach to mobile payment authentication includes the best of both worlds and more.
Contextual multi-dimensional authentication (CMA) is a new approach for mobile payment verification that integrates large amount of data and uses machine learning to generate a risk-score. On a super high level – CMA systems ingests a wide range of behavioral biometric, device fingerprint and transaction data, to distinguish between genuine/fraudulent activities throughout the entire user-journey.
Using machine learning and smart rules, contextual multi-dimensional authentication (CMA) integrates data from multiple sources including device fingerprint, location, network, transaction, behavioral indicators, etc. Changes in login patterns, geolocation, and other factors may affect the risk rating of a given request and will determine whether the user or transaction will be approved, denied, or challenged to submit an additional authentication factor.
What makes CMA exceptional is the that it relies on multiple layers of identity indicators to stop mobile fraud and reduce friction to users. This combination of security and convenience was historically a trade-off, users needed to trade one for the other. However, CMA approach makes the concession irrelevant. By covering multiple touch points with overlapping data, organizations can now be confident that payments are protected from end to end.
Unlike behavioral biometrics alone, CMA systems provide static and dynamic authentication adding a contextual layer to the identity verification process.
Behavioral Biometrics Vs. Multi-dimensional Authentication (CMA)
Paygilant’s CMA based SmartRisk solution the combines Behavioral Biometrics + Device Analytics + Transaction Based Data to generate the most comprehensive, accurate on mobile risk-score available. Paygilant makes mobile payments safer, faster and easier. Using a disruptive technology that is designed to protect mobile payments (executed by NFC, QR code or online) from mobile fraud, Paygilant operates in a hybrid mode on the mobile device and back-end server. Paygilant enables friction-less customer experience prior to processing the transaction, triggering immediate authentication only upon a suspicious fraudulent attempt.